I think it may be safe to say that the future of carpet will be an interactive one after seeing the QR carpet. The QR carpet was designed by Harc Lee and was inspired by -- you guessed it -- QR codes!
Lee's carpet is not exactly able to be scanned, but he did design an accompanying 18x18 floor tile that could be. The floor tile is designed for use in major public places like malls and airports. Lee envisions the floor tile QR code used to give information in museums, directions in confusing places (airports) and enhanced entertainment in theaters and sports stadiums. As more and more people start to buy smartphones so do more and more marketers see the power of QR codes. I wouldn't be shocked to see Lee's QR carpet in homes and offices within the next couple of years.
Key Themes Behind This Trend
- Interactive Carpets
- The QR carpet showcases the potential for interactive carpets that can be scanned for various purposes.
- QR Code Integration
- The use of QR codes in flooring opens up opportunities for providing information, directions, and enhanced entertainment in public spaces.
- Smartphone Marketing
- As more people adopt smartphones, marketers can leverage the power of QR codes integrated into carpets for promotional purposes.
Where This Applies
- Interior Design
- The QR carpet introduces a new dimension to interior design by incorporating interactive elements into flooring.
- Hospitality
- Hotels, malls, and airports can benefit from the QR floor tile by providing enhanced guest experiences and wayfinding solutions.
- Advertising and Marketing
- The integration of QR codes into carpets presents an innovative advertising medium that can engage consumers in public spaces.
