Business before pleasure. That's the way it should be, right? Not any more, say the revolutionary folk at Volkswagen who have encapsulated a new working attitude in this Volkswagen Passat commercial.
The Passat's roof rack will handle the surfboard with ease, and the front seats offer ample leg room to make in-car dressing easy, even if your elbow does sound the horn just before your trousers are fully up. And all this before 8:30 in the morning! The new Passat, they say, helps us indulge in plenty of pleasure before business begins.
So what kind of pleasure can one indulge in before a typical day at the office? With a 9am start, there's a small but very viable window of opportunity waiting to be grasped. With next to no road traffic, and a fresh, up-and-at-them morning mindset, who knows where you could be 10 minutes before you're due in?
I'm sure even with a new saloon, I wouldn't manage a quick safari before work every day, but perhaps we can all take a hint from the Volkswagen Passat ad and "carpe dium" a little more, and put pleasure before business. And if it works, "passat on"...
What's Driving This Trend
- Business-before-pleasure Attitude
- The Volkswagen Passat commercial encourages a shift in mindset to prioritize pleasure before business.
- Work-life Balance Integration
- The ad highlights the importance of incorporating enjoyable activities into daily routines alongside work responsibilities.
- Seizing Morning Opportunities
- The Passat commercial encourages individuals to make the most of their mornings and embrace new experiences before starting their workday.
Who This Affects Most
- Automotive
- Auto manufacturers can capitalize on the idea of promoting vehicles as facilitators of personal pleasure and work-life balance.
- Advertising
- Advertising agencies can explore creative ways to challenge traditional thinking and promote a business-before-pleasure attitude in their campaigns.
- Wellness and Lifestyle
- Wellness and lifestyle brands can align themselves with the idea of integrating pleasurable activities into daily routines for overall well-being and happiness.
