Even if you’re not a devout environmental or animal activist, the latest Plane Stupid polar bear ad will make you rethink getting on your next flight.
The UK grassroots group Plane Stupid, which fights for tougher laws against aviation expansion and pollution, has released this very graphic ad about the effect of aviation on greenhouse gases. The Plane Stupid polar bear ad shows bears falling from the sky onto city streets, and ends with, “An average European flight produces over 400kg of greenhouse gases for every passenger. That’s the weight of an adult polar bear.”
Key Themes Behind This Trend
- Environmental Shockvertising
- There is an opportunity for disruptive innovation for advertising campaigns introducing unsettling images to raise awareness on environmental issues.
- Carbon Emission Reduction
- There is an opportunity for disruptive innovation for industries that can produce more efficient or alternative energy solutions to combat carbon emissions from aviation.
- Sustainable Tourism
- There is an opportunity for disruptive innovation to develop more sustainable tourism practices that will have less negative impact on the environment.
Where This Applies
- Advertising
- The advertising industry can take advantage of environmental shockvertising to create impactful campaigns that promote sustainability.
- Airlines
- The airline industry can focus on utilizing more energy-efficient technologies to reduce the carbon footprint and promote sustainable tourism practices.
- Energy Production
- The energy production industry can pursue alternative, sustainable energy sources, such as wind and solar power, to decrease aviation's carbon emissions and promote sustainable travel practices.
