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The UK-based company Not Mass Produced is dedicated towards promoting UK, French and other European artisans who abide by ethical and eco-friendly practices. By reducing their carbon footprint and buying local, the group is supporting the economy while making a positive impact on social and economic forces.
Following a quality versus quantity approach, Not Mass Produced ensures that the products they sell and the artists they support go towards preserving traditional artisan crafts and skills.
Big name brands have the monopoly on the fashion market due to their sponsored ad campaigns and season-based promotions; however, a great deal of talent exists within the independent and self-promoted sphere. Often times these artists don’t get the recognition they deserve, but great, ethical fashion is abundant—all you have to do is turn your attention away from the big display windows.