Nike is set to cause a stir amongst sneakerheads this year when it releases the Nike SB Space Jam. Nike's latest shoe pays homage to the famous film and the Jordan XI Space Jam that was first released in 2009.
The Nike SB Space Jam has a body made up of mesh/leather featuring royal blue accents. The mid sole of the shoe is white while the outer sole is translucent. Although the shoe is being released through Nike's SB (skateboarding) line, I doubt anyone would dare to take a pair of these anywhere near a skate park for fear of scuffing them. Quantities and pricing have not been revealed yet, but the Nike SB Space Jam is expected to see release sometime in May. Anyone else feeling like they can fly right about now?
Why This Trend Is Growing
- Space Jam Sneakers
- Opportunity to capitalize on the popularity of nostalgic movie-themed footwear.
- High-end Sneaker Collecting
- Disruptive potential in the luxury sneaker market where limited edition releases generate high demand.
- Collaboration Culture
- Opportunity for brands to collaborate with popular movies or franchises to create exclusive sneaker designs.
Industries Being Reshaped
- Athletic Footwear
- Innovative sneaker designs and partnerships drive demand in the athletic footwear industry.
- Entertainment Merchandise
- Creating crossover products between movies and fashion cater to the growing market of movie enthusiasts.
- Streetwear Fashion
- Nostalgic movie themes in sneaker designs attract streetwear fashion enthusiasts and collectors.
