Neo-Nomad Photography

The New Gypsies by Iain McKell Show an Alternative Lifestyle

Iain McKell, the photographer who shot Kate Moss for V magazine in 2009 as one of the new gypsies, has published his latest book entitled The New Gypsies.

The book consists of a series of beautifully shot, realistic, raw photos about the life of a small group of new-ages nomads. McKell has been documenting the life of these new gypsies for a decade. They travel on antiquated caravans carried by horses, use solar panels and are surprisingly young. These neo-nomads represent an eco-friendly, hassle-free lifestyle that is in sharp contrast with the daily urban living of metropolitan North America. As the photographer puts it, "The New Gypsies do not share a common ethnological origin, a spirituality, or political stand. They share an ideal that a different way of living is possible.”

Images Sources:
Fashion Rogue

Alternative Lifestyle
The rise of alternative lifestyles and eco-friendliness present opportunities for businesses to develop environmentally conscious products and services.
Nomadic Living
The popularity of nomadic living is increasing, presenting opportunities for businesses to develop products and services that cater to this lifestyle.
Minimalism Movement
The minimalist movement is growing, presenting opportunities for businesses to develop products and services that focus on simplicity and reducing consumption.

Industries Being Reshaped

Outdoor Recreation
The rise of alternative lifestyles and eco-friendliness present opportunities for the outdoor recreation industry to develop environmentally conscious products and services.
Solar Energy
The popularity of nomadic living presents opportunities for the solar energy industry to develop products and services that cater to off-grid living.
Tiny Home Construction
The minimalist movement is growing, presenting opportunities for the tiny home construction industry to develop products and services that focus on simplicity and reducing consumption.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 97%
Activity 72%
Freshness 8%

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