Photographer Lope Navo captures how fashionable it is to be a beach bum.
Fun balmy beach scenes of piggy-back riding, making sand angels and summer flings make us all daydream of being on the beach. The models glam up in hip denim, including ripped jeans and cut-off shorts. Denim shirts and jackets also make an appearance for this awesome beach bum look, providing plenty of ideas for summer looks for the coming year.
Implications - Consumers in modern society are looking for products that make them feel more relaxed. Items that contain a laid-back aesthetic appeal to shoppers who want to feel comfortable with the purchases they make. Companies could develop more designs like this to appeal to a wider audience.
Key Themes Behind This Trend
- Laid-back Lifestyle
- Consumers are seeking relaxed products and companies could develop more designs like beach bum fashion to appeal to a wider audience.
- Summer-inspired Fashion
- Companies could create more fashion lines inspired by summer, featuring denim, beachwear, and relaxed pieces.
- Photography-based Advertising
- More companies could adopt photography-based advertising campaigns to showcase lifestyle-oriented product lines in an aspirational and fashionable way.
Where This Applies
- Fashion Industry
- The fashion industry can capitalize on the trend of relaxed, summer-inspired fashion and create more beach bum-inspired lines.
- Advertising Industry
- The advertising industry could adopt more lifestyle-focused and photography-based advertising campaigns to promote products as aspirational and fashionable.
- Tourism Industry
- The tourism industry could create campaigns around the relaxed beach bum lifestyle that includes fashion, photography, and vacation packages that appeal to a wider audience.
