Commanding Navy Collections

The Moncler Gamme Bleu Spring Summer 2013 is Aquatic

The Moncler Gamme Bleu Spring/Summer 2013 collection follows explicit nautical motifs. Creative director Thom Browne is largely responsible for this aquatic take on the Asian label, now replete with life jackets and plastic-clad hats. Those who will be weathering storms in a literal sense during the coming season will no doubt seek refuge in this set of Moncler Gamme Bleu apparel.

Although many fashion brands have brandished a naval appeal, this Spring/Summer 2013 line does so in the most blatant of ways. The casual inclusion of stripes and top siders has been side swept in place of gum boots and seafarer cut offs, perfect for any day spent near warm or cold shores. Browne has definitely hit the nail on the mark here, instantly bringing viewers into the beauty of a life replete with downpours and impossibly high waves.

Nautical Fashion
The Moncler Gamme Bleu Spring/Summer 2013 collection showcases explicit nautical motifs, offering opportunities for brands to explore nautical-inspired fashion.
Weather-themed Apparel
Moncler Gamme Bleu's inclusion of life jackets and gum boots in their collection suggests an opportunity for the development of weather-themed apparel for extreme outdoor activities.
Emerging Asian Labels
The Asian brand Moncler Gamme Bleu's global popularity highlights the potential for emerging Asian labels to make waves in the fashion industry.

Sectors Adopting This

Fashion
The Moncler Gamme Bleu Spring/Summer 2013 collection presents innovative fashion ideas that can inspire designers and brands in the fashion industry.
Outdoor Gear
The inclusion of life jackets and gum boots in the collection opens up possibilities for companies in the outdoor gear industry to develop fashionable and functional products.
Asian Fashion Brands
The success of Moncler Gamme Bleu emphasizes the growing influence and potential market for Asian fashion brands around the world.
SCORE
1.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 12%
Freshness 8%

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