Mike Ellis is an artist based in Toronto who creates simple illustrations with great meaning. His artwork is reminiscent of an older generation when legs without stockings would cause a major scandal.
With muted pastel colors and simple strokes, the creations in his portfolio look like they take inspiration from creative doodles found in kids' drawing books. The work of Mike Ellis is something I would expect to see in adorable retro diners.
Check out the talent of Mike Ellis for a trip down memory lane.
Implications - Modern-day consumers look for a creative aspect in all their products. Combining artistry with function attracts those who don't want to sacrifice either one. Companies could develop more items with this in mind to increase their level of customers on the market.
What's Driving This Trend
- Nostalgic Illustrations
- The trend of creating simple, nostalgic illustrations that evoke an older time period can be leveraged by industries such as product design to attract modern-day consumers who look for a creative aspect in all their products.
- Muted Pastel Colors
- The trend of using muted pastel colors in artwork can be a disruptive innovation opportunity for industries such as fashion and home decor who can attract customers that appreciate the soft, calming palette.
- Creative Doodles
- The trend of incorporating creative doodle-style illustrations into products can be explored by industries such as stationery and children's toys to appeal to consumers who value playfulness and creativity in their purchases.
Who This Affects Most
- Product Design
- The combination of artistry and function can be leveraged by product design companies to create items that attract customers who value both aspects equally, thus increasing their market share.
- Fashion
- The use of muted pastel colors in clothing and accessories can be a disruptive innovation opportunity for fashion companies who can attract customers that appreciate the soft, calming palette and stand out from more bold, vibrant color palettes.
- Home Decor
- The trend of nostalgic illustrations can be an opportunity for home decor companies to offer unique decorative items to customers who appreciate a vintage vibe in their homes.
