Cloned Plaid Pictorials

Low-Down by Thomas Lohr Captures Conformity

The Sleek magazine editorial 'Low-Down' by Thomas Lohr captures models Charlie Isherwood, Danny Reed, Jack Wright, Jake Shortall, Matt King and Sid Charity in this stark and stoic pictorial for the publication's latest issue. This edgy editorial features a plaid-rich wardrobe of workwear-inspired styles.

The boys look like they raided their dad’s closet with styling by Julian Ganio. In addition to mad plaids, the wardrobe includes pleated tweed trousers, printed dress shirts and striped pajamas. The in-studio photographs are minimalist and capture expressions and characters more then they do clothing. The models are edgy, each sporting a shaved head and intricately inked tattoos.

The Low-Down by Thomas Lore is a stoic shoot with a dark concept. Conformity is emphasized and brought forth in a fashion-forward way. The distinctive styling features looks from Woolrich Woolen Mills, Dr. Martens, Ralph Lauren and others.

Image Credit: <a target="_blank" href="https://www.thomaslohr.com/">Thomas Lohr</a>

Plaid-inspired Fashion
The increasing popularity of fashion featuring plaid patterns creates opportunities for disruptive innovation in the textile and garment manufacturing industries.
Minimalist Photography
The trend towards minimalist photography in fashion editorials creates opportunities for disruptive innovation in the photography and publishing industries.
Edgy Model Styling
The trend towards edgy and distinctive model styling creates opportunities for disruptive innovation in the beauty and fashion industries.

Sectors Adopting This

Textile Manufacturing
Textile manufacturers can capitalize on the trend towards plaid-inspired fashion and develop new fabrics and materials to meet the demand.
Fashion Retail
Fashion retailers can take advantage of the trend towards edgy and distinctive model styling to differentiate their brands and attract younger, fashion-forward consumers.
Photography and Publishing
There is opportunity in the trend towards minimalist photography in fashion editorials, graphic designers can create unique and innovative publishing design using minimalist approach.
SCORE
1.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 10%
Freshness 8%

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