The Toronto government has created an ad for the city's bus shelters in an attempt to make a statement about energy consumption and promote the city's resource on environmentally-friendly living, Live Green Toronto. These Live Green Toronto advertisements designed by Agency59 feature a gigantic working light switch that will turn a light on in the advertisement on or off.
Live Green Toronto hopes to make people recognize the importance about using electricity wisely by asking passerbys to turn the light off if they see it is on. As the Copyranter blog puts it, it inevitably ofers the irony of "wasting electricity to do Green advertising."
What's Driving This Trend
- Energy Consumption Awareness
- Disruptive innovation opportunity: Develop interactive advertisements that promote awareness and responsible use of energy.
- Environmental Advertising
- Disruptive innovation opportunity: Create innovative ways to deliver eco-friendly messages through advertising mediums.
- Interactive Public Spaces
- Disruptive innovation opportunity: Design interactive elements in public spaces to engage and educate the public about sustainability.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Integrate technology and interactivity into traditional advertising methods.
- Energy Conservation
- Disruptive innovation opportunity: Develop new products and services that incentivize and educate people about energy conservation.
- Urban Planning
- Disruptive innovation opportunity: Incorporate interactive and educational elements into urban spaces to promote sustainability.
