Simplistic Intuitive Timepieces

The Kisai Maru Watch Uses a Single Orbiting Dial to Display Time

The Kisai Maru watch is intuitive,completely unconventional and a little trickster in itself. Named after the Japanese word for circle, maru, the LCD watch features a numberless face where the only way to read the time is with the orbiting white circle. The round dial consists of two ticks, one facing outwards to signify the hour and the other inwards to represent the second hand.

Aside from telling the basic time, the watch can also display the month and date, though that method is displayed similarly to the time, which will also require some getting used to. The Kisai Maru watch is made of high- grade aluminum with an anodized finish. The simplistic timepiece is so lightweight, it only comes to a total of 80 grams.

Intuitive Timepieces
Opportunity for disruptive innovation in creating timepieces with unconventional and intuitive ways of displaying time.
Numberless Faces
Opportunity for disruptive innovation in designing watches with numberless faces that rely on unique symbols or visuals to indicate the time.
Simplistic Watch Design
Opportunity for disruptive innovation in developing lightweight and minimalist watch designs that prioritize simplicity and functionality.

Who This Affects Most

Watch Manufacturing
Opportunity for disruptive innovation in the watch manufacturing industry by exploring unique and unconventional ways of displaying time.
Fashion Accessories
Opportunity for disruptive innovation in the fashion accessories industry by creating minimalist and intuitive timepieces that blend fashion with functionality.
Product Design
Opportunity for disruptive innovation in the product design industry by reimagining timepiece designs to be more intuitive, minimalistic, and user-friendly.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 44%
Freshness 8%

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