Union's Into The Wild editorial features the fashion store's Winter 2010 collection next to the world's most ferocious wildlife including mountain lions, African elephants and polar bears.
The Into The Wild editorial is a compilation of the different brands Union carries and shows off their fashionable work wear. The editorial is featured in the 3rd issue of New Order Magazine. Check it out in the gallery above!
Implications - With the advancement of technologies growing each day, consumers desire a way to stay in touch with nature. Organically produced items are appealing to customers who want to prevent harm to the environment. Companies could create their products with eco-conscious buyers in mind to attract a wider audience.
Why This Trend Is Growing
- Eco-conscious Products
- Companies could tap into the growing demand for eco-conscious products by creating items that are organically produced and appeal to customers who want to prevent harm to the environment.
- Nature-inspired Fashion
- Fashion brands could capitalize on the desire for consumers to stay in touch with nature by incorporating wildlife and natural elements into their designs.
- Magazine Editorials
- Fashion magazines could continue to feature wildlife fashion editorials to showcase different brands and highlight their fashionable workwear.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can explore the opportunity to offer more eco-conscious products that cater to the growing demand from environmentally conscious consumers.
- Outdoor Apparel
- Outdoor apparel brands can capitalize on the trend of nature-inspired fashion by creating clothing and accessories that incorporate wildlife and natural elements.
- Publishing
- Publishing companies can continue to produce magazine editorials that feature wildlife fashion to promote different brands and showcase their fashionable workwear.
