Photographer Iain Crawford is the talent behind these paint splash fashion images. With bright colours, beautiful models and fantastic stop motion photography techniques, Crawford's images convey movement, style and glamour--all without a stitch of clothing in sight.
He employs bold make-up, vivid paint and even tossed powders to get these splashtastic effects. Based in London, this collection is just a part of Iain Crawford's vast and wonderful photographic works.
Implications - As urban societies become saturated with advertisements of every sort, consumers have gradually become desensitized to their graphics. They now only notice advertisements that stray from the ordinary, and are memorable for their bold and very atypical graphics. Companies can appeal to potential consumer groups by incorporating dramatic visuals into their marketing campaigns.
What's Driving This Trend
- Bold Visual Marketing
- Companies can appeal to potential consumer groups by incorporating dramatic visuals into their marketing campaigns.
- Desensitization to Advertisements
- As urban societies become saturated with advertisements, consumers are now only noticing ads that are bold and atypical.
- Memorable Graphics
- Consumers are more likely to remember advertisements that stray from the ordinary and have bold visuals.
Who This Affects Most
- Fashion
- Fashion companies can use bold visual marketing techniques to stand out in a saturated market.
- Advertising
- Advertising agencies can create memorable graphics to help their clients' campaigns stand out.
- Photography
- Photographers can explore the use of bold visuals and stop motion techniques to create unique and attention-grabbing images.
