Looking for a truly golden spirit? Why not try the Hennessy ‘Paradis Horus.’ This cognac is presented in an 18K gold bottle (or if you’re feeling a little pinch in the purse strings there is a black and gold plastic version as well) designed by Ferruccio Laviani.
Hennessy ‘Paradis Horus’ is shaped like a flame and draws its inspiration from the Egyptian god of Sun. The cognac inside is a mélange of hundreds of rare eaux-de-vies, aged for between 25-130 years.
What's Driving This Trend
- Luxury Alcohol
- Opportunity for luxury alcohol brands to innovate with exclusive packaging that appeals to high-end consumers.
- Custom Packaging
- Opportunity for packaging companies to create unique packaging designs for luxury alcohol brands to differentiate themselves in the market.
- Rare Blend Marketing
- Opportunity for alcohol brands to market rare blends that are aged for long periods as a unique product in the industry.
Who This Affects Most
- Luxury
- The luxury industry can benefit from creating exclusive products like the 'Paradis Horus' to appeal to high-end consumers.
- Packaging
- The packaging industry can target luxury alcohol brands to create custom packaging designs to stand out in the market.
- Alcohol
- The alcohol industry can market high-end cognac as a rare blend aged for long periods to appeal to premium consumers.
