The Greenpeace Brazil ad campaign states the obvious. At least, it does in a weird and roundabout way. For instance, one of the print ads features a guy who showers naked while another one features a person who has never died. Coupled with the tagline, "If they can do it, so can we," the Greenpeace Brazil ad campaign shows how obvious it is to lead environmentally friendly lives, as well as live in peace.
Conceived and executed by Sao Paulo-based ad agency AlmapBBDO, the Greenpeace Brazil ad campaign is pretty funny. Not only does it rely on humor, which many other campaigns are also doing lately, it also references social media by the look of its profile compilations. Thus, the Greenpeace Brazil ad campaign shows that we really are all connected.
Key Themes Behind This Trend
- Humorous Environmental Awareness
- The Greenpeace Brazil ad campaign utilizes humor to raise awareness about leading environmentally friendly lives.
- Social Media Influence in Advertising
- The Greenpeace Brazil ad campaign references social media through its profile compilations, highlighting the influence of online platforms in advertising.
- Obvious Statement Marketing
- The Greenpeace Brazil ad campaign creatively uses obvious statements to make a thought-provoking impact on viewers.
Where This Applies
- Advertising
- The Greenpeace Brazil ad campaign demonstrates innovative approaches to advertising and messaging.
- Environmental Activism
- The Greenpeace Brazil ad campaign promotes environmental awareness and encourages individuals to take action.
- Creative Design
- The Greenpeace Brazil ad campaign showcases inventive and engaging design concepts that capture viewers' attention.
