The Greenpeace BP logo redesign campaign is in place, in which Greenpeace asks the general public to create a new logo to represent the oil company BP. The idea is to design a new logo for BP that will incorporate three main ideas, which are oil spill disaster, death of wildlife and incompetence, according to LogoMyWay.com. Generally, the public is pretty distraught over the way the oil spill has been dealt with, especially by BP.
The Greenpeace BP logo redesign competition was created to raise awareness about BP as a company and more importantly, the disastrous oil spill in the Gulf of Mexico. Some of the designs so far are actually quite good, and are certainly thought-provoking.
Key Themes Behind This Trend
- Crowdsourced Logo Design
- Crowdsourcing logo design allows for fresh and innovative perspectives, disrupting traditional design processes.
- Activist Branding
- Using branding as a tool for activism and raising awareness introduces disruptive strategies for creating social impact.
- Public Perception of Corporations
- The public's increasing demand for transparency and accountability encourages disruptive innovation in corporate communication and image management.
Where This Applies
- Graphic Design
- The graphic design industry can embrace crowdsourced logo design as a disruptive innovation opportunity, tapping into the creative potential of a larger community.
- Marketing and Advertising
- The marketing and advertising industry can explore activist branding as a disruptive innovation opportunity, leveraging the power of social advocacy to engage audiences and build brand loyalty.
- Public Relations
- The public relations industry can seize the opportunity of shifting public perception and develop innovative strategies to help companies navigate the demands for transparency and accountability.
