Graeme Montgomery is the type of photographer who is attracted to gritty, glamorous photo shoots, minus the rawness typically associated with the likes of Terry Richardson. Instead of succumbing to the candid craze that overtook the photography sphere a mere couple of years ago, Graeme Montgomery has stayed true to his more stylized aesthetic.
With studios in both London, England and New York City, Graeme Montgomery is a celebrated British photographer who counts Coca Cola, Peugeot, Dolce & Gabbana and Mont Blanc as his prestigious clients. One of the more talented and technical photographers to emerge in the last few years, his work has also been featured in such publications as GQ, Numero and Vogue. When he isn't shooting something, he is practicing yoga or riding horses.
Key Themes Behind This Trend
- Gritty-glam Photography
- Expanding the market for stylized photography through balanced grit and glam shots.
- Technical Photo Techniques
- Use of advanced photographic techniques in creating stylized images.
- Luxury Branding Photography
- Creating luxurious advertising campaigns through stylized photography.
Where This Applies
- Luxury Goods Industry
- Ability to create resonant advertising campaigns for luxury brands specifically.
- Fashion Industry
- Producing stylized image content for fashion magazines and print advertising.
- Photography Industry
- Innovation in the technical aspects of photography creating new markets for styles like gritty-glam.
