Terrific Tweed Looks

The GQ Harry Shum Jr. Editorial is Funky and Fresh

When the cold sets in, it can be hard to stay warm while looking your best, but the GQ Harry Shum Jr. Editorial shows viewers how beating winter can be done in style. Glee star Harry Shum Jr. gives viewers a step-by-step guide on how not to lose your cool while trying to stay warm.

Certain steps that Shum recommends include adding some weight to your collection. Whether it's in your jacket, your socks, pants or anything in between, opt for heavier materials. Next, suit up and leave your topcoat at home. Instead, you can electrify your look by layering your suit with a down vest or a chunky scarf. Who said flannel has to be boring? Finally, when your mom told you to wear your hat and scarf in the colder months, she knew what she was talking about. Except this time, you'll look cool doing it.

Just remember that everything can be winterized. You knew that you can winterize your car and home, but did you know you can winterize your tie? Now, a wool tie wont necessarily save you from the bitter cold, but it'll do a hell of a lot better than your average silk tie.

Check out this GQ Harry Shum Jr. Editorial to rock winter in style.

Heavier Materials
Opportunities to innovate with heavier fabrics and materials in clothing manufacturing and retail.
Layering
Opportunities to innovate with layering clothing items and accessories in fashion design and retail.
Winterization
Opportunities to innovate with winterizing fashion accessories and clothing items in fashion design and retail.

Who This Affects Most

Clothing Manufacturing
Innovative processes for manufacturing heavier fabrics and materials for winter clothing.
Fashion Design
New designs for layering clothing items and accessories for the winter season.
Retail
Marketing and selling winterized clothing items and accessories, such as wool ties, to customers for the winter season.
SCORE
6.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 90%
Freshness 8%

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