The Glory to Rome board game may very well get a facelift if Carl Chudyk gets his way. The designer and fan of the game recently launched a Kickstarter project to rework the graphic layout of the board game; the initiative is very close to being funded.
What I particularly like about the Glory to Rome redesign by Carl Chudyk is that it is a fan of the game building on what already existed and is trying to make it better. This is a very interesting project in that sense.
Implications - Youth consumers in general have a strong sense for aesthetics. The Glory of Rome is symptomatic of the desire to have objects that are highly aesthetic. Companies should take this mindset into account when creating products for this demographic.
What's Driving This Trend
- Aestheticized Board Games
- Opportunity for companies to redesign classic board games with a focus on aesthetic appeal to attract youth consumers.
- Fan-driven Game Redesign
- Opportunity for fans of board games to use crowdfunding platforms like Kickstarter to launch projects and improve the graphic layout of existing games.
- Youth Demand for Aesthetics
- Opportunity for companies to incorporate highly aesthetic elements into their products to cater to the strong sense of aesthetics among youth consumers.
Who This Affects Most
- Board Game Industry
- Opportunity for board game companies to capitalize on the trend of aestheticized board games by redesigning and reworking the graphic layout of their games.
- Crowdfunding Industry
- Opportunity for crowdfunding platforms like Kickstarter to attract more game-related projects as fans seek to fund the redesign and improvement of existing games.
- Product Design Industry
- Opportunity for product design companies to cater to the demand for highly aesthetic products by incorporating visually appealing elements into their designs.
