For those of us who have always felt that sequined clothing should be considered appropriate daywear, our prayers have been answered. Lately, sequin track jackets and hoodies have become more mainstream, and are now widely available in clothing stores.
Adidas, for example, has teamed up with designer Jeremy Scott to create a limited-edition sequined track jacket, while the always-affordable Forever 21 has released a simpler black sequin version.
These sequined styles certainly are not for wallflowers, as they may seem too tacky or risky at first, but all you have to do is put one on to see that they are absolutely fabulous! They’re the perfect jacket to pull together any outfit.
What Makes This Trend Stand Out
- Sequin Daywear
- Opportunity for fashion brands to capitalize on the growing demand for sequined clothing as appropriate daywear.
- Mainstream Sequin Fashion
- Disruptive innovation opportunity for clothing stores to cater to the increasing popularity of sequin track jackets and hoodies.
- Collaborative Collections
- Potential for designers and brands to collaborate and create limited-edition sequin styles, attracting fashion-forward consumers.
Sectors Adopting This
- Fashion Retail
- Opportunity for clothing stores to cater to the demand for sequined daywear and offer a variety of styles and options.
- Fashion Design
- Disruptive innovation opportunity for designers to experiment with sequins and create unique fashion pieces.
- Fashion Partnerships
- Collaborative opportunities between designers and brands to create limited-edition sequin collections and expand their customer base.
