In close-up pictorials featuring Florian Pessenteiner captured by photographer John Burke, we take a personal look into a peaceful shoot of pensive and smoky looks.
Taking a five minute break from the world, these relaxed images show this clean-cut model pondering to himself while at one with nature. Laid back in the grass and sitting on a rock, Florian Pessenteiner relieves stress with a cigarette and looks out into the outdoor wilderness.
Implications - Thanks to campaign's like Dove's "Campaign for Real Women" and a backlash against technologically altered magazine covers and photo spreads, there has been an increased consumer desire for ads that look more natural. A company can capitalize on this by investing in marketing that eschews high-fashion convention for a "candid" look.
What's Driving This Trend
- Natural Advertising
- Investing in marketing that eschews high-fashion convention for a "candid" look can capitalize on the consumer desire for ads that look more natural.
- Pensive Fashion Photography
- There is a growing trend towards capturing pensive and contemplative moments in fashion photography, providing opportunities for brands to create unique and emotive campaigns.
- Smoke-themed Visuals
- The use of cigarettes and smoke in visuals can create an atmospheric and thought-provoking aesthetic, offering a disruptive opportunity to evoke certain moods and emotions in advertising and art.
Who This Affects Most
- Fashion
- The fashion industry can benefit from incorporating the trend of capturing pensive and contemplative moments in their campaigns to evoke emotion and stand out in a crowded market.
- Advertising
- Advertising agencies can explore the trend towards natural aesthetics and candid looks to create more relatable and authentic ad campaigns for their clients.
- Art and Photography
- Artists and photographers can experiment with smoke-themed visuals to create evocative and captivating pieces that resonate with viewers.
