The uprise of the social media site Pinterest has vastly increased popularity of visual items and making it one of the most influential sites affecting the e-commerce holiday shopping season. Facebook is still currently the number one most trafficked social media site for online retailers, however Pinterest is quickly closing in on this position considering the short time it took to sky rocket into social media fame.
The most coveted date to spend money is on Cyber Monday as the deals from Black Friday trickle over to the Internet. The most common activity on e-commerce sites rakes in at 79 percent of people using them to compare prices from different retail sites. The e-commerce holiday shopping season is a growing market and one of the most monetarily charged times of the year.
Key Themes Behind This Trend
- Visual-driven Shopping
- The rise of Pinterest has popularized visual items, creating opportunities for e-commerce platforms that prioritize visually appealing products.
- Social Media Influence
- Pinterest's increasing influence as a shopping platform presents opportunities for businesses to leverage social media channels for e-commerce and advertising.
- Holiday E-commerce Growth
- The e-commerce holiday shopping season is expanding, providing opportunities for retailers to capture market share and increase online sales during this monetarily charged time of the year.
Where This Applies
- E-commerce
- The growth of e-commerce platforms and the increasing influence of social media present opportunities for online retailers to capitalize on visual-driven shopping trends.
- Social Media
- The rise of Pinterest and its impact on e-commerce presents opportunities for social media companies to enhance shopping features and monetize their platforms.
- Retail
- The e-commerce holiday shopping season offers opportunities for traditional brick-and-mortar retailers to expand their online presence and capture a share of the growing market.
