The E. Tautz Spring/Summer 2013 collection brandishes a fresh approach to menswear. Light yellows, pinks and blues are all honed in on here via thin sweaters and long overcoats, providing the right mixture of daring and demure for the stylish man.
Although E. Tautz is known to be rooted in traditional British sensibility, these pieces display just how willing the brand is to break out of this longstanding mold. The most remarkable part of the line is the assortment of colored sunglasses with both translucent and opaque lenses. The shades have been emblazoned onto t-shirts, concomitant with the male models who are all found clad in the same mysterious shades on the E. Tautz runway.
What Makes This Trend Stand Out
- Eyeglass Fashion
- Fashion brands incorporating eyeglasses as a design element in clothing and accessory lines.
- Colorful Sunglasses
- Sunglasses with translucent and opaque lenses as a statement piece in fashion collections.
- Breaking Traditional Molds
- Brands willing to bend or break established norms to create fresh and innovative designs.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands and clothing lines focused on innovative design and incorporating unique elements.
- Eyewear
- Eyewear companies focused on creating unique and colorful designs for sunglasses and eyeglasses.
- Luxury Goods
- Luxury brands creating statement pieces with bold colors and innovative design elements.
