Unfortunately people are still struggling after the devastating effects of Hurricane Sandy in New York, but the Drift Relief is the latest project hoping to alleviate the situation, even if it is in a small way. It revolves around the driftwood found along the Jersey Shore. Essentially, Drift Relief sells beautifully painted driftwood to benefit local reconstruction efforts.
Put together by Allbriton Robbins, an art director at the Barbarian Group, and Hema Patel, an art director at Grey, Drift Relief also helps to preserve the history of New Jersey. Patel observes, "Each piece has a unique story, whether it was part of a weathered boardwalk in Long Branch or a branch from a tree in someone’s front yard in Sea Bright."
The proceeds from Drift Relief go to Sea Bright Rising.
What Makes This Trend Stand Out
- Artistic Charity Initiatives
- Art projects that aim to alleviate difficult situations by selling unique artworks for a cause.
- Repurposing Natural Materials
- Efforts to create valuable products and support local reconstruction using driftwood and other natural resources.
- Preserving Local History
- Initiatives that recognize the value of preserving the history and stories behind local materials and artifacts.
Sectors Adopting This
- Art and Design
- Opportunities for artists and designers to contribute their creativity and skills towards charitable causes.
- Sustainable Home Decor
- The market for eco-friendly home decor products made from repurposed materials like driftwood.
- Community Development
- Efforts to support reconstruction and recovery in communities affected by natural disasters through innovative initiatives.
