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Created by Thought Blurb, an ad agency based in Mumbai, India, the Down to Earth campaign urges people to “switch to organic food. While you can.”
The Down to Earth campaign perfectly grasps the subtle effect that non-organic foods have on the environment. At first glance, the empty and dirty plates in the ad campaign send an ambiguous message. Upon closer inspection, however, the viewer realizes that the plates have been altered to reflect specific consequences certain foods have. For instance, one plate has a wilted flower while the other depicts a dead bird.
Art directed by Razia Kunj, the Down to Earth campaign features illustrations by Abhinav Kafare, photography by Sandeep Patil and post production by Jomi.