Self-Slaughtering Helmets

Sebastian Errazuriz's Do It Right (Clean Suicide) Thinks of Others

The Do It Right (Clean Suicide) helmet addresses a touchy and often controversial subject. Although it can be taken as a relatively lighthearted comment on this sadly common occurrence, there is a morbidity to it that highlights the pre-meditative thoughts of suicidal individuals.

Conceived and created by Chilean-born, New York-based artist and designer Sebastian Errazuriz, the Do It Right (Clean Suicide) helmet ensures that blown-up brain bits stay contained inside. A strangely thoughtful design, it helps make the subsequent clean-up much easier on loved ones. A pessimistic mix of humor and reality, this creation is as thought-provoking as it is laughable.

The Do It Right (Clean Suicide) helmet is made up of a black motorcycle helmet, which has been perforated on the side that has a real gun attached to it.

Suicide Prevention Measures
Designing products with suicide prevention in mind to tackle sensitive issues.
Gory Humor
Using dark humor in products to spark conversation surrounding taboo and morbid topics.
Personal Safety Gear
Designing protective gear customizable to individuals for varying suicidal ideations.

Industries Being Reshaped

Mental Health
Creating innovative protective gear for those struggling with suicidal thoughts.
Art and Design
Creating thought-provoking art and design that confronts delicate subjects.
Manufacturing
Designing new protective and customizable gear that addresses the needs of those with suicidal ideations.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 42%
Freshness 8%

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