Double-Display Timepieces

The De Grisogono Meccanico dG Shows Analogue and Digital Display

The De Grisogono Meccanico dG is a time-telling marvel. Since 1993, De Grisogono has been releasing high-quality chronographs, with their 2008 Meccanico dG as no exception. The updated version, however, is the first watch in the world to combine digital and analog forms.

The original Meccanico dG watch cost over $150k, so who knows what price of the updated, more exclusive version will yield. The updated De Grisogono Meccanico dG will feature matte black titanium, black alligator straps and 111 rubies. The watch was introduced to the world at the BaselWorld 2011 showcase.

Double-display Timepieces
Opportunity for watchmakers to create timepieces that combine digital and analog forms.

Who This Affects Most

Luxury Watchmaking
Potential for luxury watchmakers to incorporate double-display technology into their high-end timepieces.
SCORE
2.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 55%
Freshness 8%

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