Nonchalant Candid Captures

Darren Ankenman Photographs Everyday Events

Strangely enough, there has been a dry spell for gritty, carefree and candid photography as both amateur and professional photographers embraced the vintage styles made popular by the rise of Instagram and the comeback of Polaroid cameras; nevertheless, Darren Ankenman focus on the former will surely inspire a return to this style as well.

Yet, despite his pension for photographing the everyday events of beautiful people, Darren Ankenman has also impressively shot such celebrities as President Obama, The Black Crowes, Shannyn Sossamon and Paz la Huerta. Not to mention Kate Hudson who he was rumored to be dating last year.

Essentially, it seems that Darren Ankenman and his camera has been getting around, eternalizing life.

Return to Carefree Photography
The trend of reverting back to candid and carefree photography is growing, creating a potential market for advanced photobooths and social media integration.
Mainstream Embrace of Non-vintage Photography
Mainstream consumers have shown the potential to embrace non-vintage photography making it a lucrative market to venture in.
The Photographic Life
The idea of eternalizing everyday moments is increasingly popular, leading to the development and adoption of new and advanced consumer and professional photography equipment.

Where This Applies

Photo Booth Rental
Photo booth rental companies could benefit from the resurgence of candid photography by incorporating new features that create carefree candid pictures.
Camera and Accessories Manufacturing
With a return to carefree photography, there is a possible opportunity for the camera and accessories manufacturing industries to create equipment that enables the photographer to capture candid moments easily.
Social Media Platforms
Social media platforms could explore how to incorporate and expand on carefree candid photography as they continue to promote everyday documentation.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 11%
Freshness 8%

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