The sun may not be shining as brightly now, but the Contego Eyewear SS 2011 collection will inspire you until the time comes.
The Contego Eyewear SS 2011 collection adds a literary academic twist: Each of the sunglasses is actually named after a famous author. With names such as the Morrison (Toni Morrison) and the Eliot (T.S. Eliot), you know you'll be rocking these classics in style.
Some of the sunglasses have an oversized look, while others have a 50s-inspired wayfarer design. There are several frame finishes for each one, including black matte, black gloss and tortoise. Spring is coming, so get ready for the sun with the Contego Eyewear SS 2011 collection.
What's Driving This Trend
- Literary Sunglasses
- Disruptive innovation opportunity: Create a line of sunglasses that are named after famous literary works or authors.
- Academic-inspired Eyewear
- Disruptive innovation opportunity: Design eyewear styles that incorporate elements of classic literature or academic aesthetics.
- Vintage-inspired Sunglasses
- Disruptive innovation opportunity: Develop a collection of sunglasses with a 50s-inspired wayfarer design and various frame finishes.
Who This Affects Most
- Fashion Accessories
- Disruptive innovation opportunity: Merge fashion and literature by creating sunglasses named after famous authors or literary works.
- Eyewear
- Disruptive innovation opportunity: Introduce academic-inspired eyewear styles that appeal to literature enthusiasts and scholars.
- Fashion Retail
- Disruptive innovation opportunity: Incorporate vintage-inspired sunglasses with a 50s-inspired wayfarer design into fashion collections.
