Fashion-Savvy Soccer Matrons

The Constance Jablonski 'A Perfect Mom' Shoot Keeps its Cool

Photographed by Miles Aldridge for the Vogue Italia November 2012 issue, the Constance Jablonski 'A Perfect Mom' editorial features a fashion-savvy soccer mom.

Refusing to give up her Christian Louboutins and Hermes Birkin bag even on a messy soccer field, the mom modeled by Constance Jablonski is the epitome of sophistication and glamour. She even makes carrying a bunch of soccer balls and applying band-aids appear stylish. This type of woman is reminiscent of many Hollywood moms, such as celebrity stylist Rachel Zoe who runs around after her new son but wouldn't be caught dead without her fabulous jewelry and six-inch heels.

The Constance Jablonski A Perfect Mom editorial perfectly contrasts a busy soccer field with chic attire.

Fashion-savvy Moms
Opportunity for fashion brands to create stylish and functional outfits for busy moms.
Athleisure for Moms
Potential for athleisure brands to cater to fashion-conscious moms who want to look stylish while participating in outdoor activities.
Celebrity-inspired Motherhood
Possibility for brands to launch products and services that cater to the desires of fashion-forward moms who seek to emulate celebrity style and glamour.

Sectors Adopting This

Fashion Retail
Opportunity for fashion retailers to create a specialized line of clothing and accessories for fashion-savvy moms.
Athleisure
Potential for athleisure brands to expand their offerings and target the growing market of fashion-conscious moms.
Parenting Products
Opportunity for parenting product manufacturers to create stylish and functional items that cater to the needs of fashion-forward moms.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 24%
Freshness 8%

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