The Cardiff After Dark photo series appears to depict the best moments of college life. Interestingly enough, however, it hones in on the drunken debauchery of an entire city: Cardiff. Considering that Britain is known for its inhabitants' love of binge-drinking, these images are most likely a point of pride for those captured rather than proof of pain or even shame.
Shot by London-based Polish photographer Maciej Dakowicz, the Cardiff After Dark photo series is an accumulation of five years worth of drunken documentation. From bloody noses and shameless flirtation to the scantily-clad and fancily-dressed, Dakowicz has managed to capture a range of people, emotions and situations.
The Cardiff After Dark series has since been published as a book by Thames & Hudson.
Why This Trend Is Growing
- Documenting Nightlife Photography
- Opportunity for nightlife photographers and publishers to cover and showcase the city's lesser-seen and entertaining side while providing a platform for unseen talents.
- Digital Media for Binge-drinking Culture
- Opportunity for digital marketing and media agencies to develop content and campaigns reflective of the culture, tapping into target market and forging meaningful connections and engagements.
- Controversial Artistic Expression
- Opportunity to explore and push the boundaries with highly-sensitive, risque art concepts that promote conversations, and spark debates.
Industries Being Reshaped
- Photography
- The photo series highlights a lucrative market for photographers with exceptional storytelling and visual abilities that can capture the raw, authentic and unfiltered moments of nightlife.
- Publishing
- Publishers can take the lead in curating and showcasing more modern and unconventional tales and works of art, potentially appealing to a diverse and younger audience.
- Alcohol and Beverage
- The potentially controversial content holds the potential for collaboration with distillers and beverage companies looking to explore and support a market that not only drinks but embraces it aggressively and freely.
