The barber's expert tools are now available for consumers to buy, but the question remains whether or not most men feel they are skilled enough to do the job themselves. These Braun Silk-Epil ads encourage guys to give electrical shavers and clippers a go, asserting that if perfectionist primping is possible with these appliances, a simple whisker upkeep is not beyond anyone's abilities.
To demonstrate what delicate detail this "Precision Trimmer" is capable of, the Impact BBDO agency of Dubai has demonstrated the sort of careful work that can be done on small creatures with a great deal of hair, fur and even feathers. A chick, a squirrel and a monkey are given a mohawk, a mustache and a goatee in these Braun Silk-Epil ads and no doubt such looks are far easier to create on human faces.
What's Driving This Trend
- Animal Grooming
- Creating products designed for animal grooming with the same precision as human grooming tools may disrupt the pet grooming industry.
- DIY Grooming
- Creating advertising campaigns that encourage consumers to try do-it-yourself grooming with quality products may disrupt the men's grooming industry.
- Humane Grooming
- Developing grooming products that are gentle on animals may disrupt the traditional animal grooming industry.
Who This Affects Most
- Pet Grooming
- The pet grooming industry could benefit from precision grooming tools designed for animals.
- Men's Grooming
- The men's grooming industry may benefit from advertising campaigns that encourage consumers to try do-it-yourself grooming with quality products.
- Animal Grooming
- The traditional animal grooming industry may need to adapt to new grooming products that are designed to be gentle on animals.
