The Kempton Park racecourse has unveiled an unusual stud out of the starting gates -- a giant flower horse. The equine welcomes visitors to the neighboring Hampton Court Palace Flower Show and was created to mark the racecourse's annual Best of British Gala Night on July 14.
The 6' x 7' living sculpture weighs over 50 kilos. The flower horse took a team of designers, engineers and florists two weeks to construct, and includes over 800 seasonal plants and flowers.
Why This Trend Is Growing
- Giant Floral Installations
- Opportunity for event planners and creative designers to create large-scale, eye-catching flower installations for special occasions.
- Living Sculptures
- Potential for artists and horticulturists to collaborate on creating living sculptures using plants and flowers as mediums.
- Best of British Gala Nights
- Chance for event organizers and hospitality businesses to host themed gala nights celebrating British culture and traditions.
Industries Being Reshaped
- Event Planning
- Disruptive innovation: Incorporating large floral installations and living sculptures into event designs to create unique and memorable experiences for attendees.
- Art and Design
- Disruptive innovation: Pushing the boundaries of traditional sculpture by creating living sculptures that transform over time, showcasing the beauty of nature.
- Hospitality and Entertainment
- Disruptive innovation: Creating themed gala nights to provide immersive experiences and showcase unique aspects of local culture.
