In celebration of spring, Paris designer Ken Okada has invited the public to his store for an in-bed photography session. As a tribute to the famous whims of John Lennon and Yoko Ono, the Ken Okada store bed features a poster that reads, “Shirt Peace Bed Peace.”
The fun-loving bed photography sessions showcase Ken Okada’s designs. With a particular focus on his reinvention of the classic work blouse, various families and friends of the shop have shown their support for the amicable project.
The bed, which was installed during the winter months, has been the set for some amazing moments which have all been captured on film. Ken Okada has maintained that the bed photography sessions boast his love for his clientele, and that each snapshot reveals an amazing story.
Key Themes Behind This Trend
- In-bed Photography Sessions
- Opportunity for businesses to create unique and memorable brand experiences through in-bed photography sessions.
- Celebrity Tribute Campaigns
- Disruptive innovation opportunity for brands to pay tribute to famous personalities and engage their audience in a fun and interactive way.
- Reinvention of Classic Designs
- Potential for businesses to revitalize traditional products or styles by giving them a modern twist, creating a buzz and attracting new customers.
Where This Applies
- Fashion Retail
- Fashion retailers can explore bed photography sessions to showcase their designs in a creative manner and strengthen customer engagement.
- Event Planning
- Event planners can incorporate in-bed photography sessions as a unique and memorable activity for parties, weddings, or corporate events.
- Photography Services
- Photography service providers can offer specialized in-bed photography sessions to their clients, targeting a niche market segment and creating a distinctive offering.
