Surfer and artist Chris Del Moro is the new face of the Baldessarini Spring/Summer 2013 ad campaign. With his long blonde hair and carefree vibe, Del Moro does not fit the traditional gentleman mould but manages to look dapper and debonaire in the label's impeccably tailored suit sets.
The athlete turned model has been a longtime advocate for the protection of the California coastline and has participated in a number of film festivals within his native state.
The Baldessarini Spring/Summer 2013 ad campaign embraces an unconventional vision of beauty and transforms surfer and artist Chris Del Moro from a beach bum with a skateboard to a modern day gentleman with a flair for fun and timeless elegance.
Why This Trend Is Growing
- Unconventional Beauty
- Opportunities exist in the fashion industry to showcase unconventional beauty in new and innovative ways.
- Athlete-model Collaborations
- The trend of athlete-model collaborations offers disruptive innovation possibilities for both the fashion and sports industries.
- Sustainability in Fashion
- Advocating for environmental conservation and sustainability as part of fashion branding presents innovative opportunities for the industry.
Industries Being Reshaped
- Fashion
- Fashion industry giants could take advantage of athlete-model collaborations and unconventional beauty in fashion campaigns.
- Sports
- Sports industry stakeholders could partner with fashion entities in athlete-model collaborations to promote their respective brands.
- Environmental Conservation
- Fashion brands could partner with environmental advocacy groups to promote sustainability in fashion and protect natural resources.
