Tropical Topography

Google and the Amazonas Sustainable Foundation Rolls Out Jungle Street View

Navigating through foreign cities is a cinch thanks to the omniscience of Google's Street View -- thankfully, that same ease of travel is coming to the rainforest due to efforts made by the Amazonas Sustainable Foundation.

Should you find yourself in the thick underbrush of the Amazon jungle with little or no idea where you are, have no fear! The Amazonas Sustainable Foundation -- a nonprofit conservation group -- and Google have pooled their resources to photograph and catalogue the ancient river network, adjacent communities and parts of the rainforest itself. For now, the teams are concentrating on the Rio Negro basin and its tributaries, which form the largest blackwater river system on the planet.

Although personal navigation and online exploration are certainly objectives kept in the minds of Google employees, this project was conducted in the hopes of encouraging awareness for the shrinking, dying rainforest. Remember, the Earth's global climate relies on the Amazon and its biodiverse inhabitants!

Rainforest Street View
Google and Amazonas Sustainable Foundation's project to photograph and catalogue the Amazon rainforest creating immersive and interactive tours through virtual rainforest experiences.
Conservation Technology
Collaboration between nonprofit institutions and technology companies will enable the preservation of inaccessible natural habitats through innovative technological solutions.
Eco-tourism 2.0
Virtual reality tours of the Amazon will create immersive and educational experiences for eco-tourists, providing a new and sustainable option for exploring nature.

Sectors Adopting This

Nonprofit
Nonprofit organizations can utilize technological advancements to develop innovative conservation and sustainability solutions.
Tech
Technology companies can partner with conservation organizations to pioneer innovative solutions to environmental preservation.
Tourism
The travel industry can incorporate virtual reality experiences into their offerings to promote environmental awareness and eco-tourism.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 28%
Freshness 8%

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