According to people in the know, there is a simmering 90s renaissance. That's right, the era that brought all the things you never wanted together is back.
Personally, I am happy as I can once again wear everything in the shade of neon, like I did in '93. These nifty 90s retro-vations are for all of us and it features everything from kid fiction sequels to retro nerd blogs.
Implications - In the last few years, there has been a newfound consumer passion for styles and tropes of the past. The retro revival has made an impact on television, Hollywood, and fashion. A company can capitalize on this fad by ensuring their marketing or products feature explicit references to cultural touchstones and styles of the past. This connects with older consumers who attach the brand's name to the entertainment of their youth.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
