The Q Design and Play F/W 2012 Lookbook showcases a pristine menswear look that is unconventional.
Inspired by ideologists B.F. Skinner and Sir Thomas More, the concept of this collection is based on that of an ideal society. Utilizing this notion of the ideal, it is evident that that the collection has paid vast attention to detailing. Each impeccably tailored garment adds a layer of cohesive excellence in design. Color-blocked jackets, cropped trousers and printed separates characterized this fantastic collection.
Taking a cue from forward-thinking menswear lines, the collection also includes skirts for gentlemen. This showstopping collection is clean and minimalist in its approach to menswear design. The accompanying video to this lookbook is dark and mysterious, only to add to the futuristic utopian theme.
What Makes This Trend Stand Out
- Color-blocked Fashion
- Disruptive innovation opportunity: Explore new ways to incorporate color-blocking techniques into fashion design, creating visually striking and cohesive garments.
- Gender-inclusive Fashion
- Disruptive innovation opportunity: Break traditional gender norms in fashion by designing and promoting garments that are inclusive and embrace gender fluidity.
- Minimalist Design
- Disruptive innovation opportunity: Embrace minimalism in fashion design, focusing on clean lines and simplistic aesthetics to create garments that convey a sense of sophistication and elegance.
Sectors Adopting This
- Fashion Design
- Disruptive innovation opportunity: Integrate technology and sustainable practices into fashion design processes, fostering innovation and creating environmentally conscious collections.
- Menswear Industry
- Disruptive innovation opportunity: Embrace inclusivity and challenge traditional notions of masculinity in the menswear industry by designing and marketing gender-neutral clothing options.
- Visual and Performing Arts
- Disruptive innovation opportunity: Collaborate with artists and filmmakers to enhance fashion lookbooks and promotional videos, creating captivating visual narratives that elevate the overall brand image.
