Shirt Pocket Installations

The Jitish Kallat 'The Cry Of The Gland' Series Is Insightful

The Jitish Kallat 'The Cry Of The Gland' Series captures the various shirt pockets of Mumbai men. The installation was created by the Mumbai-born and based artist Jitish Kallat and captures a singular shirt pocket of a multitude of subjects. Kallat's work is known for using a visual language celebrating his hometown and this project is no different. Capturing 108 photographs, Kallate manages to create a sociological study of India's modern metropolis capital.

The powerful floor to ceiling installation blows up Kallat's captures, becoming an overwhelming image that echoes the massive population of the second-most populous country in the world. In the pockets are an array of other contents from pens to wallets to glasses and falling money. The Jitish Kallat 'The Cry Of The Gland' Series provides insight into the middle class men of Mumbai.

Shirt Pocket Installations
Disruptive innovation opportunity: Exploring the use of shirt pocket installations as a unique form of sociological study in different cities worldwide.
Visual Language Celebrating Hometown
Disruptive innovation opportunity: Applying visual language techniques to celebrate and showcase the unique characteristics of different cities and cultures.
Floor to Ceiling Installations
Disruptive innovation opportunity: Creating large-scale installations that provoke a sense of awe and overwhelm viewers with their immersive experience.

Who This Affects Most

Art and Photography
Disruptive innovation opportunity: Incorporating innovative techniques and approaches, such as pocket installations, to redefine the boundaries of art and photography.
Sociology and Cultural Studies
Disruptive innovation opportunity: Using visual representations, like the shirt pocket installations, as a tool for sociological and cultural analysis in studying different communities and their habits.
Experiential Installations
Disruptive innovation opportunity: Expanding the concept of installations to create immersive, multisensory experiences that leave a lasting impact on viewers.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 32%
Freshness 8%

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