After the Dolce & Gabbana Razr and the Prada LG Chocolate, it's Armani's turn to unveil its Samsung touch screen phone today in Milan during the Milan Fashion Week. The Giorgio Armani Samsung phone will be available in selected mobile phone stores and Giorgio Armani boutiques in major European countries starting in November with expansion to other markets planned for 2008. The credit card thick phone is set to retail for 650€ (around $900). In addition to fashion, the Armani empire includes a home collection, chocolates, interior design service, cafes, bars, restaurants, flowers and a soon-to-be-opened hotel in Dubai. The fashion house will also unveil a LCD television, in partnership with Samsung, this upcoming January which will be developed as part of the Armani/Casa, their home interiors lifestyle brand.
Why This Trend Is Growing
- Designer Mobile Phones
- Opportunity for other luxury fashion brands to collaborate with technology companies and create their own designer mobile phones.
- Fashion-tech Partnerships
- Potential for more collaborations between fashion houses and technology companies to create innovative fashion-tech products.
- Expansion of Luxury Retail
- Luxury fashion brands can explore expanding their retail presence by offering exclusive technology products in addition to their fashion offerings.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion brands can leverage technology partnerships to create unique and premium products for their affluent customer base.
- Technology
- Technology companies can explore collaborations with luxury fashion brands to bring design-focused and exclusive products to the market.
- Retail
- Retail industry can benefit from the trend of offering exclusive technology products in addition to traditional fashion merchandise.
