Alex Covert — July 22, 2007 — Fashion
References: export-japan
The Japanese Heiwa Medic Co., Ltd. are the makers of a Western-world oddity - black cotton swabs. Supposedly, earwax shows up against a black background better than our white ones. In case you're wondering, there is no such thing as black cotton. The black color comes from a non-toxic dye. The downside is that they won't match your toilet paper.
Implications - When something becomes a staple in the daily lives of many, it is difficult to look at it with a critical eye; however, Heiwa Medic proves that there is always room for improvement. Small companies can establish themselves as innovators by looking passed a product's lasting success and into its potential as something new.
Implications - When something becomes a staple in the daily lives of many, it is difficult to look at it with a critical eye; however, Heiwa Medic proves that there is always room for improvement. Small companies can establish themselves as innovators by looking passed a product's lasting success and into its potential as something new.
Trend Themes
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Non-traditional Colors — Companies can experiment with non-traditional colors to revitalize everyday products.
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Innovative Materials — Innovative materials allow for new and improved functionalities in everyday products.
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Reinvented Household Staples — Reinventing household staples can provide opportunities to stand out in a crowded market.
Industry Implications
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Consumer Goods — Consumer goods companies can benefit from experimenting with non-traditional colors and materials.
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Personal Care — The personal care industry can find new opportunities for innovation by reinventing everyday products.
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Apparel Accessories — The apparel accessories market can explore new trends in non-traditional colors and materials to diversify their product lines.
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