Next time your wandering around the jungle and you can't get a signal for your phone, it could be because there is no wind or it's dark.
Motorola, Inc. announced that it has deployed a wind and solar power system to operate in Nambibia
Motorola is offering increased voice and data service coverage in rural areas of Namibia and is the first of its kind globally.
Implications - With fears that the rapid progression of globalization will put residents of less-industrialized countries in more debt and well behind those in the industrialized world, companies that seek to find ways to improve the lives of this marginalized segment of the population carry goodwill with socially-conscious consumers. Products, programs and campaigns that explicitly state the benefits for the Majority World can earn free publicity and consumer loyalty.
Key Themes Behind This Trend
- Renewable Energy Systems
- Opportunity to develop innovative renewable energy systems for remote areas, such as wind and solar power systems for cell phone coverage.
- Improved Connectivity in Rural Areas
- Chance to enhance voice and data service coverage in rural areas by utilizing renewable energy sources to power cell phone networks.
- Socially-conscious Consumerism
- Potential for companies to gain consumer loyalty and generate positive publicity by designing products and initiatives that benefit marginalized populations.
Where This Applies
- Renewable Energy
- Companies in the renewable energy industry can explore opportunities to develop and deploy wind and solar power systems for improving communication infrastructure in remote areas.
- Telecommunications
- Telecommunication companies can leverage renewable energy sources to expand their coverage and provide voice and data services in underserved rural regions.
- Social Impact
- Industries focusing on social impact initiatives can collaborate with technology companies to create products and programs that benefit marginalized populations, like renewable energy-powered cell phone networks.
