Forget the traditional way of mixing cocktail and spice up your party with Tanaka, a cocktail shaker which is used as a yoyo. Just 3 steps to create your cocktail. Fill it with liqueur and ice. Check the liquid level. Then, you're ready to spin it down and up in your own style.
Implications - This Tanaka yoyo cocktail shaker is the perfect example of a staple item reinvented for creativity and novelty, as well as function. The martini shaker is an iconic item that most wouldn't think to alter; however, creative companies like Tanaka realize that, though some products are tried, tested and true, there is always room for innovation.
What's Driving This Trend
- Reimagined Bar Tools
- Opportunities for disruptive innovation in reinventing traditional bar tools for increased creativity, novelty, and function.
- Interactive Drinking Experiences
- Opportunities for disruptive innovation in creating interactive and engaging drinking experiences for consumers.
- Multi-functional Products
- Opportunities for disruptive innovation in designing multi-functional products that can serve more than one purpose, such as this yoyo cocktail shaker.
Who This Affects Most
- Beverage Industry
- Opportunities for disruptive innovation in designing more interactive and engaging drinking experiences for consumers, such as the Tanaka yoyo cocktail shaker.
- Kitchenware Industry
- Opportunities for disruptive innovation in designing multi-functional kitchen products, such as this yoyo cocktail shaker, that can serve multiple purposes and add an element of fun to everyday tasks.
- Hospitality Industry
- Opportunities for disruptive innovation in designing unique and immersive bar experiences for consumers, featuring novel and interactive bar tools such as the Tanaka yoyo cocktail shaker.
