Schweppes Straightcut is set for a May UK launch.
Called a soft drink for adults, its a sparkling soft drink that comes in lemon, slimline lemon, grapefruit and mandarin and pomegranate and blueberry.
Implications - The drink comes in bright and colorful packaging that makes it seem more kid friendly than it really is -- you definitely have to give Schweppes credit for putting together a truly attractive design for their product. It will be interesting to see if alcoholic fruit drinks like this can be successfully marketed to adults on a wide scale. Needless to say this is one kind of fruit punch that need not be spiked in order to get people tipsy.
What's Driving This Trend
- Sparkling Soft Drinks
- Opportunity for developing more adult-oriented sparkling soft drinks with attractive packaging designs.
- Alcoholic Fruit Drinks
- Potential for expanding the market of alcoholic fruit drinks that can be successfully marketed to adults on a wide scale.
- Colorful Packaging
- Opportunity to create visually appealing packaging designs for adult-oriented beverages.
Who This Affects Most
- Beverage
- The beverage industry can explore the development of more adult-oriented sparkling soft drinks and alcoholic fruit drinks.
- Packaging
- The packaging industry has the potential to cater to the demand for visually appealing packaging designs for adult-oriented beverages.
- Marketing
- Marketers can seize the opportunity to successfully promote and market alcoholic fruit drinks to a wider adult audience.
