CARGO Cosmetics introduces PlantLove, a collection of 12 lipsticks each cased in a compostable plastic tube made out of corn. The lipsticks are made from a plant based formula with no added petroleum products. The box is also eco-friendly and infused with seeds which sprout wildflowers when planted. Five of the colours were designed by "celebrities" such as Lindsay Lohan, while 6 lipsticks were inspired by eco destinations like Yellowstone. If that weren't enough already, CARGO is donating $2 from every sale to a Children's Hospital. How's that for social entrepreneurship?
Key Themes Behind This Trend
- Eco-friendly Cosmetics
- Disruptive innovation opportunity: Develop a line of cosmetics that are environmentally friendly and made from sustainable materials.
- Celebrity-designed Products
- Disruptive innovation opportunity: Collaborate with celebrities to design and promote unique products that cater to their fan base.
- Cause Marketing
- Disruptive innovation opportunity: Create products that support a specific cause, donating a portion of sales to a related charity.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Incorporate eco-friendly and sustainable materials in cosmetics manufacturing.
- Entertainment
- Disruptive innovation opportunity: Partner with celebrities to create exclusive product lines that appeal to their fans.
- Healthcare
- Disruptive innovation opportunity: Collaborate with non-profit organizations and donate a portion of sales to support medical facilities and research.
