With energy prices rising, climate change, and food system awareness growing in consumer consciousness, city dwellers are beginning to farm the small plots of land around their homes and apartments. Video "How To" shows will continue to spring up around the Internet as the crisis continues to become more apparent.
Implications - The rise of online video sharing sites such as YouTube have inspired a generation of web-savvy DIYers to upload how-to videos that inspire viewers to tackle their own projects at home. In particular, videos that focus on food system awareness reflect the producers' views on self-sufficiency, sustainable lifestyles and eco-friendliness, serving as guerrilla public service announcements to incentivize environmentalism.
What's Driving This Trend
- Urban Farming
- As the popularity of urban farming grows, there is an opportunity for disruptive innovation in developing new, efficient methods for growing food in small spaces.
- How-to Videos
- The rise of online how-to videos for urban farming provides an opportunity for the creation of more creative, engaging, and easily-accessible content.
- Sustainable Living
- Consumers' growing interest in self-sufficiency and eco-friendliness presents an opportunity for the development of more sustainable and environmentally friendly urban farming practices.
Who This Affects Most
- Agriculture
- Agriculture companies can benefit from the rise of urban farming by developing and marketing products specifically designed for small scale urban agriculture.
- Video Production
- Video production companies can capitalize on the demand for how-to urban farming videos by creating engaging, informative, and visually appealing content for online platforms.
- Environmental Consulting
- Environmental consulting firms can help urban farmers develop sustainable farming practices, as well as provide guidance on environmental regulations and best practices.
