Save The Deli

New Cause to Preserve Retro Delis

In a time where retro chic is the "hip" and "happening" thing, and nostalgia rings deep, people everywhere are uniting for one cause: to save the deli. With iconic delis such as NYC's Second Avenue Deli disappearing seemingly overnight (to the outrage of pastrami lovers everywhere), and claiming to make a triumphant comeback (that it will be located on Third Avenue is not the point), the proof is in the potato pancakes: people like their Jewish delis, whether they be 'Kosher Style' or straight up Kosher. With corporations bulldozing over these often family owned ventures, the delis our grandparents wax poetic about are quickly becoming a shrinking species. One man, David Lax, plans to change all that. His site, Save the Deli, claims to have it all in regards to Deli culture, with "essays...a growing database of Jewish delis around the world, podcasts, video," and even photographs. Don't believe it? Check out the site, get the t-shirt, and spread the deli(cious) love.

Retro Chic Preservation
Preserving retro delis to cater to the growing demand for nostalgic dining experiences.
Revival of Jewish Delis
Reviving Jewish delis to meet the popular demand for traditional Jewish dishes and cultural experiences.
Community Unification
Uniting people to save delis as community gathering places and preserve cultural heritage.

Sectors Adopting This

Restaurant Industry
Restaurants can capitalize on the retro chic trend by reviving and preserving traditional delis to attract customers seeking nostalgic dining experiences.
Food and Beverage Industry
Food and beverage companies can cater to the demand for authentic Jewish deli food and ingredients to meet the growing interest in Jewish cuisine.
Tourism and Hospitality Industry
Tourism and hospitality businesses can promote Jewish delis as destinations for cultural experiences and offer tours and experiences centered around deli culture.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 31%
Freshness 8%

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