Electrabel used 300,000 tealight candles and stop-motion photography to create this spectacular video to celebrate New Year’s Eve 2009. The video looks like fireworks produced from tiny flames on the floor.
I can’t imagine how long it took to create this short clip, but the result is glittery and warm, and reminds us that we can conserve energy and still rejoice in the observance of the New Year.
Electrobel is a progressive energy company from Belgium that provides natural gas and electric energy to customers across Europe, and is known for fabulous light shows in the past.
Why This Trend Is Growing
- Stop-motion Photography
- Disruptive innovation opportunity: Utilize stop-motion photography for creative and visually stunning marketing campaigns.
- Energy Conservation
- Disruptive innovation opportunity: Develop innovative products and services that encourage energy conservation while still celebrating special occasions.
- Light Shows
- Disruptive innovation opportunity: Create captivating light shows using unique and eco-friendly materials.
Industries Being Reshaped
- Energy
- Disruptive innovation opportunity: Introduce sustainable energy solutions that cater to the needs of European customers.
- Creative Arts
- Disruptive innovation opportunity: Combine artistry and technology to revolutionize the advertising and marketing industry.
- Event Management
- Disruptive innovation opportunity: Redefine the concept of traditional event management by incorporating innovative and eco-friendly lighting techniques.
