Kirsten Johnston objects the use of horse-drawn carriages, so much so that she bares all to lie naked on a horse in the latest ad brought to you by the People for the Ethical Treatment of Animals (PETA).
According to the PETA site, horses that pull carriages deal with horrible respiratory problems associated with breathing in exhaust fumes, suffer agonizing leg pain from traversing the pavement, and have even dropped dead from heat stroke. They are also sometimes involved in traffic accidents.
We haven’t seen much of Johnston since 'Third Rock from the Sun,' in which she played the ever-so-horny Sally Solomon, was canceled by NBC. I must say, she looks absolutely stunning in her PETA ad campaign against horse-drawn carriages, although I’m sure she was helped with a bit of photoshopping magic.
Key Themes Behind This Trend
- Animal Rights Activism
- As the public becomes more aware of animal welfare issues, there is an opportunity for companies to embrace more humane practices and products.
- Sustainable Transportation
- The rise of electric and autonomous vehicles provide an opportunity to eliminate the use of horse-drawn carriages and provide a more sustainable mode of transportation.
- Experiential Advertising
- Brands can use controversial and attention-grabbing advertising techniques to spark conversation and engagement around important social issues.
Where This Applies
- Tourism
- The tourism industry can embrace new, animal-friendly modes of transportation to provide visitors with a unique and eco-friendly experience while minimizing the harm done to animals.
- Automotive
- Automotive companies can make a strong commitment to sustainability and eco-friendliness by investing in electric and autonomous modes of transportation and promoting their benefits to the public.
- Advertising
- Advertising agencies and brands can take a stand on important social issues and use their platforms to raise awareness and push for change.
